Amazon’s Core Product

Reading Time: 1 minute Most people would say it’s books. Katja Seim, Wharton’s professor of business economics and public administration, said that Amazon’s “core product” was convenience. Ask your students to consider the following questions if that is the case.
Questions for Class Discussion
What products have your ordered from Amazon?
If the core product is a service such as quick delivery, how can other stores compete against Amazon? What should their core product be?
Seim was co-author of the research paper “Economies of Density In E-Commerce: A Study of Amazon’s Fulfillment Centre Network” with Jean-Francois Houde at Cornell and Peter Newberry at Penn State.