AWS Scores High in Data Management Analytics. AWS (Amazon Web Services Inc.) is the leader of a Gartner Inc. study that examines the market for Data Management Solutions for Analytics. This market includes Big Data, data warehouses, and many other technologies. AWS was named the “Leader” in the field. However, the cloud service is also mentioned as the underlying platform for many of the offerings from other vendors. Gartner’s “Magic Quadrant for Data Management Solutions for Analytics,” report stated that AWS is the dominant cloud vendor, with Microsoft only slightly behind in terms of market share. This dominance has increased network effects for all its service, as the sources of data needed for a DMSA case are more likely in AWS than in any other cloud vendor. Gartner defines DMSA to be “a complete software solution that supports and manages data within one or more file management system (usually databases). The following are the four main uses of DMSAs, according to Gartner.

  • Traditional data warehouse
  • Warehouse of real-time data
  • Context-independent data warehouse
  • Logical data warehouse (LDW).

The report, published last month by AWS, placed AWS in the “Leaders” quadrant alongside Oracle, Microsoft, Teradata IBM, SAP, and Oracle. It was second only to Oracle on the “ability of execute” axis and third to Teradata, Microsoft, and Oracle on the axis “completeness and vision”. [Click on the image to see a larger version.] The DMSA Magic Quadrant (source : Gartner). Gartner’s AWS research focuses largely upon Amazon Redshift, the cloud-based storage service and its associated offerings. Gartner praised AWS for its “best-fit approach” which provides different services for different uses cases and its low-cost, pay as you go pricing. Gartner listed the “strengths” of AWS and then pointed out its “weaknesses.” These include no on-premises offerings as well as a changing Redshift architecture and integration complexity. Gartner stated that the cloud has become a Tier 1 platform to deploy DMSAs. “Pure-play cloud vendor AWS is back in the Leaders quadrant for the second year. All the Leaders are investing heavily into the cloud. Because of its strong execution, Snowflake emerged from the Niche Player quadrant as a Challenger. Qubole, Treasure Data, and Alibaba Cloud are all new entrants to Magic Quadrant. Each of these players offer pure-play cloud offerings.